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Road to SA Victory

Could SA Amaze the World Once More?

Could SA Amaze the World Once More?

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With the announcement by the ILO – International Labour Organisation that South Africa’s unemployment will slip to 6th highest in the world by 2020, down from its current position as 8th highest, together with the downgrading of our economy by the rating agencies, there is no doubt that the next five years will be critical to the secure future of our country.

In 1994 South Africa amazed the world when outstanding leadership secured a democratic nation which established a strong base to build our rainbow nation. Twenty two years later, we seem to have faltered along the way and much of the gleam has disappeared. Could it that we resuscitate that glorious promise with leadership that emerges from within our communities. Perhaps it should begin with the promise of this poem that speaks of an inspired destiny. Perhaps we should imbed the lines of this poem in our minds and hold it up as the promise we should all grab hold of together, as the legacy for our children and future generations.

IMAGINE A LAND where we think of our young, creating abundance for all to live on


IMAGINE A NATION where each says: Yes I can! Where fears are no more and there is brotherhood of man


IMAGINE A LIFE where the future shines bright, where our young stand up tall empowered with knowledge and might


IMAGINE OUR PEOPLE confident and strong, as a unified nation meeting challenges head-on


IMAGINE A VALUE-DRIVEN LAND where excellent role-models abound, to leave a living legacy to the youth that is sound


IMAGINE A NATION that’s ‘future smart’ and recognized as the key for world solutions from a nation with a big heart


IMAGINE ALL NATIONS following SA’s lead, to face our planet challenges as we grow this mustard seed


IMAGINE A NATION where diversity is embraced, where strengths are pooled together to build a dignified human race


IMAGINE A COUNTRY attracting tourists and investors alike, where our history and tribal stories, become our passion and our might


IMAGINE A SOUTH AFRICA knowledge-empowered, prosperous and strong, leaving a legacy for each following generation to build on


I trust that you will read this poem often and reflect on what role you could be playing to make South Africa’s Inspired Destiny a growing and definite reality!


Joe Cook


Joe Cook is an ex SA Navy communications trainer, turned businessman for a number of years, until finally adopting a business and social entrepreneur approach towards the challenges facing business and our communities. As a father and grandfather, Joe is determined to leave a legacy for the children and youth of South Africa. Joe is the founder of BBN – Building Bridges Nationwide and the BBN 5-Star Community Challenge plan. This plan has been launched as SAVision2020 – GOAL – PLAN – DEADLINE. The mission is to develop a business, public and youth partnership to make our communities effective centres of employment creation (5-Star Status) by December 2020. BBN’s SILT – Smart Impact Leadership Training develops the leadership to roll out the BBN Community Success Methodology (Plan) within our communities nationwide. Joe can be contacted via


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ACHIEVING THE SA LEGACY VISION of a Safe, High Employment and Prosperous South Africa begins with all of us, our families and communities, one in which all can be part of a definite solution. The challenges of the fast approaching future will mean that we must, as quickly as possible, learn to:

  • Embrace it.
  • Understand it.
  • Prepare for it.
  • Manage it.
  • Benefit from it.

By harnessing the challenges of the future for our benefit, we will begin to position South Africa as the country to emulate one day. We have the people and resources we now need the leadership, vision, mission and practical plans with a track to run on. This book begins the process of putting in place a ‘How’ plan that harnesses the potential of all who are willing. This means exploiting much more of your potential, finding your purpose and growing your passion to achieve your optimum on your way to becoming future smart and future ready. At the same time positively impact the lives of many while helping to build communities where all have hope and scope.