South Africa needs many more entrepreneurs if we hope to reverse the downward momentum of employment creation. According to the ILO – International Labour Organisation South Africa is currently the 8th highest unemployment country in the world and will slide to 6th highest by 2020. This trend is definitely not good for business since unemployment is the main cause for many social ills including poverty, hopelessness, insecurity, unrest and crime.
At BBN we see the need for entrepreneurs (businessmen and women), to take on a more proactive role within their communities. By adopting a Business and Social Entrepreneur strategy, we see great benefits for our communities, including the business community, for the following reasons:
- The community is seen as a partner of business in respect of both business and community success.
- Business takes on a leadership role in addressing the triple bottom line: People, Planet and Profit in a way that builds cohesive communities. One in which all can be part of a definite solution.
- Lead the way in making out communities effective centres of employment creation. This means business and public support for our new learnerpreneurs so that they succeed in the marketplace and make their contribution towards employment creation.
- Build the relationship that works to strengthen the business and public commitment towards achieving the best for their communities.
In all of the above BBN positions business to play a leadership role that is relevant to the leadership needs of the community, that helps shape a more positive future and ensures that the community (which is by and large the market place) grows to become resourceful and resilient, well able to take on the challenges of the future and where everyone has the opportunity to become part of a definite solution.